2 min read On our way to Berlin

How to grow your business around an audience

A guide to collaborating with other staff users to publish, and some resources to help you with the next steps of growing your business
How to grow your business around an audience

As you grow, you'll probably want to start inviting team members and collaborators to your site. Ghost has a number of different user roles for your team:

Contributors
This is the base user level in Ghost. Contributors can create and edit their own draft posts, but they are unable to edit drafts of others or publish posts. Contributors are untrusted users with the most basic access to your publication.

Authors
Authors are the 2nd user level in Ghost. Authors can write, edit and publish their own posts. Authors are trusted users. If you don't trust users to be allowed to publish their own posts, they should be set as Contributors.

Editors
Editors are the 3rd user level in Ghost. Editors can do everything that an Author can do, but they can also edit and publish the posts of others - as well as their own. Editors can also invite new Contributors & Authors to the site.

Administrators
The top user level in Ghost is Administrator. Again, administrators can do everything that Authors and Editors can do, but they can also edit all site settings and data, not just content. Additionally, administrators have full access to invite, manage or remove any other user of the site.

The Owner
There is only ever one owner of a Ghost site. The owner is a special user which has all the same permissions as an Administrator, but with two exceptions: The Owner can never be deleted. And in some circumstances the owner will have access to additional special settings if applicable. For example: billing details, if using Ghost(Pro).

Ask all of your users to fill out their user profiles, including bio and social links. These will populate rich structured data for posts and generally create more opportunities for themes to fully populate their design.

If you're looking for insights, tips and reference materials to expand your content business, here's 5 top resources to get you started:

You might also like...

Feb
20
Start here for a quick overview of everything you need to know

Start here for a quick overview of everything you need to know

We've crammed the most important information to help you get started with Ghost into this one post. It's your cheat-sheet to get started, and your shortcut to advanced features.
2 min read
Feb
20
Customizing your brand and design settings

Customizing your brand and design settings

How to tweak a few settings in Ghost to transform your site from a generic template to a custom brand with style and personality.
3 min read
Feb
20
Writing and managing content in Ghost, an advanced guide

Writing and managing content in Ghost, an advanced guide

A full overview of all the features built into the Ghost editor, including powerful workflow automations to speed up your creative process.
5 min read
Feb
20
Building your audience with subscriber signups

Building your audience with subscriber signups

How Ghost allows you to turn anonymous readers into an audience of active subscribers, so you know what's working and what isn't.
2 min read
Feb
20
Selling premium memberships with recurring revenue

Selling premium memberships with recurring revenue

For creators and aspiring entrepreneurs looking to generate a sustainable recurring revenue stream from their creative work, Ghost has built-in
1 min read